Entrepreneurs, do what you love

Here's an interesting take on the old "Do what you love" adage. In a post on his "Lazy Way to Success" blog, Fred Gratzon outlines his thoughts on "How to Start a Business Without Money."

Intriguining concept, no?

The basic tenet is "that you should find something that interests you and become an expert."

When you start a business, what must lead the way should be your own interest in or love for whatever it is you want to do. Loving what you do miraculously attracts all the necessary resources, people and opportunities. You definitely don’t need money to start. Bootstrapping will stimulate your creativity and that is worth much more than money anyway.

View the article here and the website here.

I have a strong interest in money... now I just need to work on becoming an expert and all the pieces will fall into place :-)