NASCAR - Redneck Juggernaut
It all started with a post on BoingBoing about NASCAR branded meat, and between their readers and a little Googling, I've begun to discover just how stretched this brand really is.
First, the meat. Hot dogs, bacon, lunch meat and smoked sausages - with the tagline "Get a taste of your favorite sport." Which really calls into question just what is in these meat products.
And don't forget to eat your veggies, for a more balanced diet. Plus, the complete line of crockpots to cook it all in.
Next up - the NASCAR personal computer system. That just seems out of place.
More fittingly - here's the NASCAR chainsaw from Husqvarna (which is just a fun name to say... Husqvarna!)
From the WTF? files - NASCAR & Harlequin have teamed up for high speed romance, or something.
And don't forget these great brand extensions from the NASCAR store:
• the NASCAR Sofa
• A book featuring the pets of Pit Road
• NASCAR draperies
• and the NASCAR blender
And, of course, the best sponsor in all of professional sports - Butt Paste.





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