Subliminal advertising (gimme money) may actually work

A recent post on AdFreak points to a study out of the Netherlands that may confirm that the effects of subliminal advertising aren't total bunk.

Folks were asked to complete a simple task while watching a screen. During the task, one group had the words 'Lipton Ice' pop up for a split second, the other group saw a nonsense word.

The result? The majority of those who saw the Lipton message chose the iced tea beverage over bottled water, while the opposite was true for the folks who saw the nonsense words.

I still maintain that the chain stores are using subliminal messages in their Muzak... how else can you explain why going to Target for toilet paper ends up costing me $73?!?!