Amnesty International posters create awareness

For so many of us in the "first world" it's a sort of out of site out of mind feeling when it comes to the horrible injustices in third world countries. I mean, how many of us can get our brains around the concept of the estimated 400,000 people who have been killed and starved in Darfur alone.

This poster campaign posted on Adland by Amnesty International is genius on several levels. First, the message is an incredibly effective and powerful one. Second, the creative execution is phenomenal as well.

BTW, the tagline reads "It's not happening here but it's happening now."