One Second Commercials - Time's up!

I'm all for trying new things when it comes to marketing and advertising... You really need to in order to rise above the crowd and get noticed. But this Advertising Age article details the latest experiment from Clear Channel radio just might be a little too out there.

They are proposing one second commercials. In the time it takes you to say "One Second Commercial" these "Blinks," as they are being called, will offer just enough time to hit consumers with a snippet of a jingle or sound effect. Hardly the stuff that builds a brand... But hey, what do I know? Read for yourself and judge, I guess.