Petition

The Necco Candy Company is closing down the Pewaukee, WI plant that manufactures the tasty candy morsels known as Candy Raisins. They are moving most of the production of this plant to another in Pennsylvania, but the fate of Candy Raisins remains up the the air. Please sign this petition to help save this great little candy treat!

After you have added your name to this petition an e-mail will be sent to the given address to confirm your signature. Please make sure that your e-mail address is correct or you will not receive this e-mail and your name will not be counted.

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Last 10 signatories

holly eglsaer, "keep making candy raisons"
J.Lauer, "I love candy raisins!"
Ted Nancy, "this is a test."
Gary Radke, "Save the candy raisins!"


Ship Shape site sets sail

Just completed a new site for Ship Shape Woodworking & Cedar Furniture. The owner, Steven Raasch, does some amazing things in log furniture. He offers several different living room, bedroom and nautical designs.

Check out the online home of Ship Shape Woodworking & Cedar Furniture.


New Year :: New Blog

Welcome to the Big Dogs Blog. Here you’ll find occasional helpful and/or interesting posts on marketing, advertising and PR stuff we find around the ‘net. And if you want to search the archives, click on one of the categories under “Big Dog Blog Archives” over there on the right.


3 Marketing Wastes

We often see lists and articles with marketing, advertising & PR tips. “Dos,” if you will. I’d like to share a couple “Don’ts” for the new year:

  1. Wasted Exposure - By this I mean wasting money on the wrong audience. We’d all like to believe that the whole world is the audience for our product/service, but that’s simply not the case. If you have a niche product that appeals to a specific audience, seek them out directly. This isn’t an easy process, but the payoff of having your message targeted at just the right people can pay huge dividends.
  2. Not Building an EMail List - Permission-based email programs are the single best way to build your business with new and existing customers. TOMA (Top Of Mind Awareness) is easily achieved and maintained by emailing your customers and prospects regularly, but you need to collect that information first. And there are a number of places you can and should be doing this - on your website, from your order system, in person/in store, contest sign-ups, etc.
  3. Doing Nothing With Your List - I’ve seen it time and again… a business actually puts the processes in place to build a decent size prospect database, but there it sits. Gathering dust. You’ve got this goldmine of prospects that it costs pennies to contact via email, and nothing is done. Find a geek (like us) to get you started with messages to that list on a regular basis. It’s easy, inexpensive and extremely effective.

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